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Lookbooks: flyers vs catalogs

Lookbooks are shareable PDFs you can create right from your Merch.ai account.

They’re included in your plan and designed to help you pitch products with your brand front and center—no design work needed.

There are two formats to choose from:

  • Flyers – One-pagers. Quick, simple, and great for spotlighting a few products.

  • Catalogs – Multi-page. Better for full presentations, prospecting, or reorders.

Both are pre-curated by our team. You just choose a template and your brand—we handle the rest.


⚙️ What you should know

  • Lookbooks can’t be edited once created
    If the decoration isn’t quite right, update your brand in the Brands tab and create a new one. Or reach out to us—we're happy to help!

  • Layouts and products aren’t customizable
    But if you have your own PDF catalog, we can merch.ai-tize it (add it to the platform) for a fee.


That’s it! Flyers when you want quick. Catalogs when you want big.

Both are easy, on-brand, and done for you :)