The three image types in Geppetto
Geppetto lets you create three kinds of images, each suited to a different job. Knowing the difference helps you pick the right one for what you're building.
1. Plain Lifestyle Images
A generated scene featuring your product, with no logo or branding applied.These are great when you want flexibility — a clean lifestyle shot you can use as-is, download, or come back to and edit later. You can always add branding afterwards in the Image Editor.
Best for: Standalone use, downloads, or as a starting point you'll refine.
2. One-Time Logo Images
The same kind of generated lifestyle scene, but with a brand logo imprinted directly onto the image — applied once and locked in.
You can either upload a logo or pick one from your existing Brands. The logo placement is one-time — once it's applied, it lives on that specific image. Quick to make, ready to share.
Best for: Single-brand presentations or when you want a finished, on-brand visual without setting up a reusable template.
Learn more: Adding a logo to a Media image
3. Auto-brand Templates
A lifestyle image with a dynamic placeholder — meaning the platform knows where the logo goes, but doesn't lock in any specific brand. When you use this image in a Custom Lookbook, each brand's logo is applied automatically during generation.
This is where the magic happens for multi-brand workflows: build the template once, generate Lookbooks for any brand, and the right logo lands in the right spot every time.
Best for: Reusable images, especially when you generate Lookbooks for multiple brands.
Learn more: Auto-brand Templates
Quick comparison
| Type | Logo applied? | Reusable across brands? | Best use |
|---|---|---|---|
| Plain Lifestyle | No | Yes — no logo to swap | Flexible base, downloads |
| One-Time Logo | Yes — imprinted into the image | No | One-off, single-brand visuals |
| Auto-brand Template | Yes — applied automatically | Yes — right logo per brand | Multi-brand Lookbooks, reusable assets |
Where they live
All three types are saved to your Media Gallery, where you can browse, search, archive, and download them. Inside the Custom Template Builder, you'll find them grouped into two folders: Auto-branded and Custom Images.
Learn more: Finding and organizing your Media
That's it — three image types, three jobs. Pick the one that fits and start creating.